Since the launch of UNDERSTAND OK-PATCH 2.0, we received inquiries from time to time;"What's the difference after the revision?" "Why do you want to revise it?""What is ribbed fabric?" "Why is your ribbed fabric so soft and fits better than others?"In order to thank everyone for your enthusiasm, we decided to share our design process here~ If you are the same trade or business, please move your mouse to the X on the webpage and press it hard. We will be very grateful. XD First of all, let’s understand what rib fabric is.The articles sharing on internet is too difficult...

When we were young, we were anxious to grow up. Only when we grow up that can do a lot of things we want to do and we can realize our dreams. So we follow the social norms and frameworks all the time,learn to be mature and stable, learn to calculate profit, learn to have a sense of responsibility and be like a man. But sometimes a memory burst upon our mind that our unrestrained childhood and that innocent and naive self who yearns for freedom. UNDERSTAND new series【ZOO PANTS】 The animals in the parade symbolize a little bit of...

UNDERSTAND new series【Stamped】– An elegant style that combines the soul of fashion and the spirit of calm. Named the colors with the vitality of nature in summer : Nasturtium yellow—The yellow nasturtium appears soft and warm in the sun. But when chewed, it gives off a little bit of pungency. Which symbolizes the human character that being meek and humble, but will fight back in time if necessary. Misty lilac purple—Lilac is also named as the flower of heaven gloriously from its strong fragrance, gentle and elegant lavender exudes a mysterious hazy beauty under the sky. Nemophila blue – The pale...

UNDERSTAND new series "U-PRO" arrived! An abbreviation of "uniform project" which with industrial style color and design to show men's pride of staunch and indomitable spirit in work. And it also means "You are professional". Designed in stable and free masculine colors, with industrial style side label and rear hook. Symbolizing that no matter where or which position we are, we always maintain a highly responsible attitude and professionalism, being enthusiastic and perform perfectly. This is not only a respect for work, but also one's responsibility. Khaki green which is one of men's favorite colors. The waistband is lively orange color with...

The previous article mentioned the natural characteristics that make cotton popular for a long time. We also mentioned that in order to make cotton more perfect for using in clothing, humans have created many different types of cotton materials, the most widely known of which is probably "Cotton Lycra"! (Review the previous article: "A long lasting classic underwear fabirc－Cotton" https://en.under-stand.jp/blogs/news/20190726understand)　Lycra is an elastic fiber invented by DuPont in 1959. They registered Lycra to be the brand name, and its real scientific name is Spandex, also called Elastane in Europe. People who don't know will think that this is three different fibers, but...

The design of UNDERSTAND new series "OK-PATCH" is based on the theme of "sports and life". It uses the same comfortable and flexible lycra cotton as usual, maintaining a simple and clean cut design. The bleaching color tone shows a commitment to sports and a day-to-day practice spirit. Asymmetrical graffiti patch symbolizes the ever-young and vitality.   STADIUM BLUE The underwear and waistband color is sky blue, the patch is navy color with misty blue embossed logo. The huge blue sky echoed our calmness and focus, freedom and hope in the stadium.   MAT GREY The underwear and waistband color...

It's often heard the question from my friends like "What is the fabric of the underwear of your brand? 100% cotton?"  And after I asked them why they like 100% cotton, their answer was always like "I don't know. Just have heard that 100% cotton is the best." Indeed, normally people does not know much about the fabric of the clothing, but they all know that the cotton is good.  My grandparents and parents were selling clothing, I have also heard that often from my family when I was young.  But why cotton is so popular for everyone and kept in...

The generation now is no longer like before.Men pay more and more attention to the aesthetics of life. Whether it is to eat or wear, to use or play, we are willing to spend a little more money to buy better, more beautiful and more convenient goods and services.Even for an expensive well-known brand, we can take long time to save money for it if it does have good quality and in line with our taste.However,Many men's underwear is still bought by their mother or their wife/girlfriend!? WHY~~~ This is an interesting phenomenon but also weird...　What kind of situation would make a man willing to...

It's easy to see on TV or even in our living as below, A grungiest man is teased by his friends and then responds: "Haven't you heard that nature is beautiful? I feel comfortable and love myself, so I think I am handsome enough!"  But actually he is saying that by wearing unwashed smelly clothes and his head matted with dirty hair... Is he handsome or beautiful? Obviously not! Definitely not!   Yes, some people said that beauty is intrinsically subjective.  We respect that this is a diversified world and there are many different types of beauty. But if nobody agrees with your sense of beauty, it...

For developing a new brand, the most important is the products, the most fun part is building a brand image. And model shooting is of course a crucial part of it.  Being a Taiwanese, of course I should try my best to introduce my country with lots of beautiful scenery and nice models to my boss.  After half a year of recruitment, we finally found a Taiwanese model matched our brand image. And also got a Taiwanese photographer living in America. That's it! Everyone flew back to Taiwan from different places of the world at the same time and started an exciting day shooting...